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Don MacFarlandSales and Marketing CastleBay Consulting 513-218-2473 (c) Don.MacFarland@CastleBayConsulting.com Don MacFarland has spent his entire 24 year career in the Insurance Industry. He has worked with Insurance Carriers, Retail Agents, Brokers and Managing General Agents through out the span of his career. He has held positions in Agency Management, Agency Interface Management, Product Management, Data Management, System Management and Sales / Marketing for both “Direct to Consumer” and “Business to Business” Insurance Carriers. From 1984 to 2000 Don worked for Great American Insurance holding a series of increasingly important positions that culminated in his appointment as Vice President of e-Commerce Marketing. In recent years Don has moved away from insurance business operations and into the software and vendor side of the industry. Since 2001 Don has been an independent consultant working with various companies He has managed Sales and Marketing nationally for software vendors and has a successful track record of product development / product positioning for software in the Insurance space. More recently Don has focused on vendor partnerships and positioning. Don has had a successful association with CastleBay over the past few years and has recently become a integral member of CastleBay’s management team with branding, marketing, website design and client prospecting responsibilities. | ||
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